7 Steps to Creating Breakthrough Disruption

What if there were just a few simple steps you could take that would transform your organization? Make you more nimble, energize your employees, excite your customers and make you up to 9x more profitable?

That might sound like the start of an infomercial, but really we’re talking about disruptors and disruption.



If you haven’t read our other two articles yet, you can read them here: What is Disruption and What Does Disruption Look Like?

When we think about something big like disruption, we think it usually has to come from being the first to acquire some transformative new technology. But as we touched on before, the reality is that disruption often happens when people look at the technology already available to them and ask “what if we could…”.

If you have a vision like that, then executing it might be easier than you think. To help you get started, here are 7 steps you can take to get started down the path to transformation. To help you think about what your broader goals are along the way, we’ve broken the steps down into larger categories as well.

Create A Culture That Attracts, Engages and Retains Top Talent

1. Digital Dexterity

To be effective, today’s employees must have easy access to intuitive, consumerized workplace technology. But to build a more consumerized workforce, there must be a focus on digital dexterity. That means developing a strategy designed to provide employees with easy access to the tools they need to be fully invested in the success of an organization.

Example: L’Oreal has stayed on the offensive by creating an enterprise social network that allows reps and stylists to collaborate and share new techniques.

 2. Flexible Work Experiences

Disruptive companies are the ones who understand that lines separating work, life, and play will continue to fade. Empowered workers have the flexibility to move frequently throughout the day to their choice of workspace, using the tools they select at the time and place they prefer. When they are drawn to the office, it’s to engage in a workplace environment designed to be immersive, collaborative and comfortable.

Develop Agility

3.  Digital Workplaces

Boosting employee agility and engagement through a more consumerized work

environment comes down to one core concept: the digital workplace. By reimagining workplace technology, companies can future-proof their ability to enable the most innovative consumer-driven technologies within the workplace.

 Example: Mellon empowers employees to remain agile through a robust digital workspace that makes it easy to search files and folders, access content remotely, use various devices, collaborate with colleagues and more. The result is a more engaged, productive workforce, with 74% of employees expressing satisfaction with the new setup shortly after launch.

4.  Nimble Growth Strategies

Innovation is central to disruption, but so is time to market. Agile, competitive companies understand the importance of a growth strategy that leaves room for buying and partnering — instead of just building products. While some disruptive technologies are created from the ground up, true disruption often relies on rapid growth made possible by successful mergers and acquisitions.

 5.  Microscopic Insights

 Disruption hinges on a strong dose of the right data. Agile companies remain consistently ahead of technology trends and consumer cravings to be the first to offer new value — be it through data science, predictive analytics, a platform powered by IoT, a novel application for artificial intelligence or something else altogether extraordinary.

Customer Centricity

6.  Customer Empathy

Customers are more empowered than ever and have come to anticipate that a solution is available for every problem they can imagine. With a heavy investment in ethnographic studies, qualitative research, quantitative surveys and big data, disruptors keep a finger on the pulse of customer needs to consistently find problems customers didn’t even realize they had.

 Xeneta uses disruptive technology to provide detailed price quotes to companies that use freight shipping, breaking down numerous barriers to provide customers exactly what they need, when they need it

7.  Experimentation

It takes a true spirit of entrepreneurialism to make disruption possible. Failures and fixes take precedence over perfection, and dedication to development is just as strong through challenges as it is during successes. Disruptive companies don’t flee from setbacks, but rather run at full speed ahead through a continual cycle of experimenting, testing, learning and iterating.

So now that you’ve read our 7 Steps, where do you go from here? Are you ready to get started, or do you want to know more? What tools do you need to get your team ramped up?

To learn more about how to begin the process of creating disruption in your organization, download our in-depth eBook: Disrupt or Be Disrupted: 7 Steps to Creating Breakthrough Products, Services and Experiences.

To learn how Lenovo Unified Workspace enables your organization to disrupt the status quo, empower employees to innovate, and drive ROI for your business, click here.